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Puritan's Pride Review: Do They Sell Quality Vitamins and Supplements?

Puritan's Pride sells its own lines of vitamins and supplements as well as other brands. Find out if it's right for you!

Last Updated: Aug 10, 2021
Puritan's Pride Review

Puritan’s Pride is a number of things. First and foremost, it’s a well established and popular brand of vitamins and supplements. It’s also a parent to several other brands, which offer various products from aromatherapy to pet supplies and bodybuilding supplements.

And Puritan’s Pride also operates a website, which sells its own products as well as products from other companies. It’s a vast marketplace for supplements.

Our testers have thoroughly explored all of these facets of Puritan’s Pride, so that you can decide if it’s the right supplement company or website shopping experience for you.

Review Summary


  • A company with a long history in the industry.
  • Wide selection - chances are you’ll find it here.
  • Their website is very user-friendly.
  • Puritan’s Pride products are made in the USA.
  • 90-day return policy for full refund.
  • Quality control, from sourcing to manufacturing and testing of their products.


  • Product reviews and information could be more robust and helpful.
  • Customer service complaints in recent years suggest they could improve.

Bottom Line

Puritan’s Pride is a venerable and trusted brand of supplements and vitamins. Customers have bought their products for decades, with satisfaction. We can recommend their products for quality and variety. Their website is user-friendly and boasts an extensive selection, but keep in mind that the Puritan’s Pride website carries other brands as well, which means Puritan’s Pride isn’t involved in the production, testing or sourcing of ingredients in those other products. Customers would benefit from the website providing more and better organized information about the products, in order to make the best decisions about product and dosage. While we didn’t experience any customer service issues in our testing of Puritan’s Pride, other customers in recent years have apparently dealt with issues.

Our Top Picks

Puritan's Pride

If you're shopping for vitamins and supplements, Puritan's Pride is a reputable and high-quality brand with an extensive selection.

You can browse in multiple ways and sort by popularity, price and health category in order to find the product and dosage you're looking for. Easy money-back returns make it even easier to use Puritan's Pride. Chances are you'll find what you need here.

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Why you should trust us

Innerbody Research recently celebrated its 20-year anniversary. Over the past two decades, we have helped tens of millions of readers make more informed decisions about staying healthy and living healthier lifestyles.

This review, like all medical-related content on Innerbody, is thoroughly vetted by one or more members of our Medical Review Board for accuracy. Additionally, we extensively analyze each medical service we review. We evaluate the entire patient experience from signing up to receiving medicine in the mail and then offer unbiased, marketing-jargon-free analysis based on the latest scientific evidence and medical standards.

The company and its quality

Founded in 1973, Puritan’s Pride has a nearly 50-year history in the supplements industry, something that comforts many longtime customers. The company makes their products in the United States and carefully source their ingredients from over 100 different countries around the world.

They’re committed to rigorous testing during the process of making their products - sometimes testing a product as many as fifteen times - in order to ensure end quality for the customer.

There several brands under the Puritan’s Pride umbrella:

  • Aromappeal®
  • Biorganic Life™
  • Herbal Authority®
  • Myology™
  • Organic Health
  • Perfectly Pure
  • Puritan’s Pride
  • Puritan’s Pride Fitness
  • Puritan’s Pride Pets

In our testing and analysis, we find Puritan’s Pride to offer good-quality products. If you intend to shop on the Puritan’s Pride website because you trust this company, keep in mind that the website sells other brands too. So if you’re concerned about sourcing and manufacturing standards and only want to purchase from the brand you know and trust, you may find the need to do some of your own research for unfamiliar brands as well. Then again, you may in fact discover new, high-quality brands by browsing the extensive selection of products on the website.

One important note on ethics

One of our testers noticed that Puritan’s Pride still sells shark cartilage. They’re hardly alone - you can find these products at GNC and on Amazon - but in our opinion no company should be selling shark cartilage at this point. We know of no scientific rationale for it; there are no legitimate studies showing a health benefit, and anti-cancer benefits have been debunked. In fact, shark cartilage contains chemical compounds that may be toxic to people, including one that research suggests may be linked to Alzheimer’s disease. Meanwhile the shark cartilage industry is contributing to dangerous declines in shark populations and harming ecosystems as a result. Puritan’s Pride needs to hear from its customers, in order to realize that the company should discontinue the sale of this type of product.

The shopping experience if you aren't sure what you want

The Puritan’s Pride website is robust and navigation is very user-friendly. The company gives you many different ways to interface with available products - more on that below.

However, the available products are so varied and sprawling that it can almost be overwhelming if you’re not sure what you want or need. Many customers have already done their research and know what they’re looking for. Some have spoken with their primary care provider and have determined the dosages they need to find. For these kinds of customers, Puritan’s Pride is a great company and shopping experience.

But what if you aren’t sure what dosage of calcium to buy, or what your optimal supplemental balance of calcium and vitamin D3 should be? Or for instance, let’s say you’re looking for magnesium supplements. You can find magnesium oxide here as well as magnesium citrate, and in different dosages. Which should you choose? If you know something about the differences between magnesium oxide and magnesium citrate, as well as how deficient you likely are in magnesium from dietary sources, then the sheer variety of options here is perfect for you because you’re very likely to find the exact product you need. But if you aren’t sure about the differences, it may not be clear which product is right for you.

The bottom line here, from our testing, is that if you have done no research or haven’t spoken with a healthcare professional first, and you aren’t familiar with dosage and options, you may be a bit overwhelmed here.

Shopping Puritan's Pride by goal

Thanks to its large selection and browsing options, Puritan’s Pride does a great job of helping to point you in productive directions, though, if you aren’t sure what you need. Here you can find products based on your interest or goal. What aspect of health are you aiming to improve? You can shop based on these goals, across subjects like:

  • Active Lifestyle/Vitality
  • Blood Sugar Support
  • Bone Health
  • Brain Health
  • Diet & Lifestyle
  • Digestive Health
  • Energy Support
  • Eye Health
  • Heart Health
  • Holistic Health
  • Homeopathic Remedies
  • Immune Support
  • Joint Support
  • Men’s Health
  • Over-the-Counter (OTC) Medicine
  • Sexual Health
  • Sleep & Relaxation
  • Women’s Health

This experience provides a great starting point. While doing this, keep a separate browser tab or window active so that you can research products as you shop, in order to learn which of the promising products might help you the most, given your individual health needs. And of course, consult with your primary care provider anytime you’re thinking of adding a new supplement.

Shopping Puritan's Pride by type of product

If you’re looking for something specific, in addition to their handy search function, you can also browse by type of product. For instance:

  • Vitamins & supplements in general
  • Herbs
  • Minerals
  • Beauty
  • Sports
  • Food
  • Pets

Within these product areas, Puritan’s Pride easily allows you to sort by category, price, brand, rating and more. You can sort based on which products are most popular for instance, or best rated. Here are some examples of current high-selling items to give you a sense for the breadth of selection.

In addition to the turmeric and curcumin supplement, top sellers right now include:

  • Absorbable Calcium 1200mg with Vitamin D3 25mcg (for bone health and prevention of osteoporosis as well as muscle and nerve function).
  • Selenium 200mcg (for immune function, fighting cell damage, and improved thyroid hormone metabolism).
  • Magnesium 250mg (for bone health and improved muscle and nerve function).
  • Iron 65mg (to prevent anemia).

That’s right, Puritan’s Pride even sells various foods, snacks and nutritional products to help you stay healthy. Popular products include:

Puritan’s Pride isn’t just for humans; they sell their own branded pet products as well as other brands. Among the popular products, you’ll find:

Sales, discounts and expiration dates

You’ll find sales are extremely common here, so check for current deals. For those of you familiar with shopping at discount grocery stores, you already know the value of finding deep discounts but also paying attention to expiration dates; they can reveal that the product is on sale because inventory is about to expire. Sometimes these dates are virtually meaningless, but for certain products this means something significant for the quality of the item.

So we recommend that you keep an eye on expiration dates on the website as you look at sale items. Some of the negative reviews over the past several years are from people who got burned by this. For some people, a supplement’s expiration in 6 months or 3 months is no big deal because they know that they’re sharing the supplement with a spouse or other people and can easily consume the product within this period of time. For a single person, sometimes a supplement won’t be consumable within the amount of time left before expiration. Always check sale items to make sure you know what you’re buying.

Ordering and shipping

Puritan’s Pride accepts all major credit cards as well as PayPal.

Shipments over $49 qualify for free shipping; otherwise a shipment will cost a standard rate of $3.95 domestically unless you opt for faster and more expensive shipping options available at checkout.

Puritan’s Pride also does its best to ship internationally, partnering with DHL for delivery abroad, though the company’s ability to ship internationally depends on local customs laws.

Return policy

The return policy at Puritan’s Pride is very customer-friendly. Clearly the company wants happy customers and understands that we don’t always end up satisfied by what we purchase. If you are not satisfied by your product within 90 days, you can return it for a refund. It doesn’t even matter if you’ve opened the product. The company will accept your return for a full refund, for any reason, as long as you return it within the 90-day window.

Rewards program

Puritan’s Pride offers a free membership/rewards program called Puritan’s Perks. WIth three different tiers based on the amount of money you spend each year, you can enjoy various rewards. Everyone in the program gets $5 off for every $100 spent.

Spending under $175 per year, you can still get free shipping on shipments of $49 or more. Rewards improve the more you spend, but if you find products here that help you, then it’s definitely worth enrolling just for the ongoing $5 off as well as the free shipping. You might find that you spend enough in a year to get additional discounts, early access to sales and other perks.

Customer service

Though they provide a flexible and accommodating return policy, Puritan’s Pride has been the subject of criticism in recent years for its customer service. It’s possible that the company has taken steps to address these concerns, because we had no difficulty in ordering, receiving shipments or interacting with the company. We also returned items, which took a couple weeks for our return to process but otherwise was smooth as could be. The service representatives who spoke to our testers communicated clearly and were helpful. In the past, customers have complained about difficulties communicating with service representatives, but that was not our experience. We do, however, recommend that everybody take careful note of expiration dates that are displayed on product pages when a sale item is nearing its expiration. This can help to reduce complications and frustration after purchasing.

What criteria do we use to evaluate home health products and services?

We customize our evaluation criteria depending on the type and nature of the health service or product. For most products and services, we have five areas that we use for our evaluations, including:

Quality: How well does the company deliver its core service(s) to the customer? Is the quality of the product or service high enough that we would recommend it to loved ones without hesitation? Does the company have a high quality medical review board with oversight? Are their treatment options or products FDA-approved?

Value: Are you getting your money’s worth? Are there any hidden costs or charges? Does the provider offer discounts or free services to our readers?

Customer Support: How well does the company provide information about its product or service? How clearly are options presented?

Privacy: Are all products sent in discreet packaging? Will your data be stored securely? Could your data ever be shared without your permission?

Speed: How fast will you receive your product from the moment you click “buy?” Are the waiting times stated by the company accurate and consistent?

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